Weekend vs. Weekday: What 74.6% More Impressions Means for OOH Pricing
New data from a major UK shopping centre reveals that traditional measurement has been undervaluing weekend OOH inventory by up to 150%. Here's what this means for media owners and advertisers.
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Why Real-Time Data is Changing OOH Campaign Planning
The shift from modeled estimates to actual measurement is transforming how agencies plan and buy out-of-home media. We explore the implications.
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PULSE Analytics: AI-Powered Insights Now Available
Introducing Data Jam PULSE, our new AI analytics platform that transforms raw impression data into actionable intelligence with predictive forecasting.
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Getting the Most from Your Data Jam Portal Dashboard
A complete guide to using heatmaps, zone analysis, and automated reporting to understand your OOH audience patterns.
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Privacy-First Measurement: Why No Cameras Matters
As privacy regulations tighten globally, camera-free audience measurement isn't just ethical—it's becoming essential for OOH operators.
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Event-Based Pricing: Capturing the Mother's Day Effect
Our data shows event days can deliver 50%+ more impressions than typical weekends. Here's how media owners can use this insight.
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