Making OOH Data Accessible

We're building the measurement infrastructure the out-of-home advertising industry needs. Real data, delivered in real time, with privacy at its core.

Our Mission

Data Jam exists to bring transparency and accountability to out-of-home advertising measurement.

For too long, OOH media owners have relied on traffic surveys, statistical models, and estimates to demonstrate the value of their inventory. Advertisers have had to trust projections rather than see real performance data.

We believe OOH deserves better. That's why we built JamBox—a simple, privacy-compliant device that counts actual audience presence at any out-of-home location. No cameras, no personal data, no complex infrastructure. Just real impressions, counted in real time.

Our goal is to make OOH audience measurement as accessible and reliable as digital analytics. When media owners can prove their value with real data, and advertisers can verify their campaign performance, the entire industry benefits.

Real Data
Real Time

What We Do

Data Jam provides audience measurement technology for the out-of-home advertising industry. Our solutions help OOH media owners, agencies, and brands understand and prove the value of physical advertising.

OOH Impression Counting

Our JamBox device counts real audience presence at out-of-home advertising locations. From billboards to transit shelters, we measure actual impressions—not estimates.

Real-Time Analytics

Access audience data as it happens through the Data Jam Portal. View counts by the hour, day, or custom intervals. Set alerts for traffic patterns.

Proof of Performance

Generate verified audience reports for advertisers. Demonstrate the value of your OOH inventory with data they can trust.

Predictive Insights

After collecting historical data, our machine learning models forecast audience patterns based on weather, events, and behavioral trends.

Our Values

Privacy First

We built our technology to respect privacy from the ground up. No cameras, no personal data collection, full GDPR compliance. You shouldn't have to compromise ethics for insights.

Real Data

We count actual audience presence, not estimates or projections. When you see a number from Data Jam, it represents real people who were actually there.

Simplicity

Complex technology should be simple to use. JamBox requires just power and WiFi. Data flows within minutes. No technical expertise required.

Transparency

We believe in clear, honest communication about what our technology does and how it works. No black boxes, no hidden methodologies.

Why OOH Measurement Matters

Out-of-home advertising is experiencing a renaissance, but measurement hasn't kept pace.

While digital advertising offers granular, real-time analytics, OOH has traditionally relied on traffic studies conducted years ago, mobile location data with uncertain accuracy, or statistical models that estimate rather than measure.

This measurement gap creates challenges across the industry:

  • Media owners struggle to prove the true value of their inventory
  • Agencies can't easily compare OOH performance to digital
  • Advertisers lack the proof of performance they get from other channels
  • DOOH operators need real-time data for programmatic selling

Data Jam is closing this gap. By making real-time, accurate OOH audience measurement accessible and affordable, we're helping the industry compete on equal footing with digital channels.

Billboards Large Format
Transit Shelters & Stations
DOOH Digital Screens
Retail Malls & Centers

Our Products

Data Jam Portal Dashboard showing real-time impressions

Real-time impressions dashboard with zone analysis and hourly breakdowns

JamBox

Our flagship hardware. A compact OOH impression counter that delivers real-time audience measurement for any out-of-home location. Privacy-compliant, simple to deploy, immediate results.

Learn More

Data Jam Portal

Your command center for OOH audience data. Access real-time dashboards with interactive map views, daily heatmaps showing hourly impressions, automated report scheduling, and weather correlation data. Integrate with SSPs and CMS platforms via our comprehensive API.

Data Jam Portal Map View
  • Global map view of all JamBox devices
  • Daily heatmaps with hourly breakdowns
  • Automated email reports
  • API integration for programmatic access

Data Jam PULSE

Our AI-powered analytics platform that transforms raw impression data into actionable intelligence. PULSE uses machine learning to deliver automated insights, performance recommendations, and predictive forecasting.

PULSE AI Dashboard
  • AI-generated performance insights
  • 4-week baseline comparisons
  • Weather and event correlation
  • Predictive audience forecasting

Let's Talk OOH Measurement

Whether you're an OOH media owner, agency, or brand, we'd love to discuss how Data Jam can help you measure and prove audience value.

Get in Touch