OOH audience measurement is the process of counting and analyzing the number of people who have the opportunity to see an out-of-home advertisement, such as a billboard, transit shelter, or digital screen. Data Jam provides real-time, privacy-compliant audience counting using our JamBox device, delivering actual footfall data rather than modeled estimates.

The JamBox detects mobile devices within a 300-meter radius of your OOH asset. Unlike camera-based systems, it counts anonymized device signals to measure foot traffic and audience exposure without collecting personal data. This ensures GDPR compliance while delivering accurate, real-time impression counts.

Yes. Data Jam's JamBox uses no cameras and collects no personal data. We count anonymized mobile device signals, making our OOH measurement solution fully GDPR compliant and privacy-first. This protects both your business and the public while still delivering the audience data you need.

Data Jam measures audience exposure for all out-of-home advertising formats including billboards, transit shelters, bus stops, street furniture, digital out-of-home (DOOH) screens, retail locations, shopping malls, and any physical advertising location. If people pass by it, we can measure it.

Traditional OOH measurement often relies on traffic studies, surveys, or statistical models to estimate audience numbers. Data Jam provides actual, real-time counts of people present at your specific locations. You get proof of performance based on real data, not projections.

You receive real-time impression counts, hourly and daily breakdowns, historical trends, and after 6 months of data collection, predictive forecasts powered by machine learning. Access everything through the Data Jam Portal dashboard or via API integration.

All your data is available through the Data Jam Portal at datajamportal.com. The portal features an interactive map view of all your JamBoxes, daily heatmaps with hourly breakdowns, automated report scheduling, and weather correlation data. You can also access data programmatically via our API.

PULSE is our AI-powered analytics platform that transforms raw impression data into actionable intelligence. It provides automated performance insights, 4-week baseline comparisons, weather and event correlation analysis, and predictive audience forecasting to help you optimize your OOH inventory.

Data Jam is a leading OOH audience measurement company providing real-time impression counting for out-of-home advertising. Unlike traditional providers that rely on surveys or statistical models, Data Jam uses JamBox devices to count actual audience presence. This hardware-based approach delivers verified, real-time data for billboards, transit shelters, DOOH screens, and street furniture worldwide.

Billboard audience can be measured using Data Jam's JamBox device, which detects anonymized mobile device signals within a 300-meter radius. This provides actual impression counts rather than estimates based on traffic surveys. The device requires only power and WiFi, delivering real-time data through the Data Jam Portal. This method is GDPR compliant as it uses no cameras and collects no personal data.

JamBox by Data Jam is a privacy-compliant footfall counter designed specifically for OOH advertising measurement. Unlike camera-based systems, JamBox counts anonymized mobile device signals—no images, no personal data, no GDPR concerns. It provides accurate, real-time audience counts while fully respecting privacy regulations.

DOOH programmatic measurement requires real-time audience data to enable dynamic pricing and targeting. Data Jam provides this through JamBox devices that count actual audience presence at digital screen locations. The data integrates via API with Supply-Side Platforms (SSPs) and Content Management Systems, enabling programmatic buying based on verified audience counts.